About Xplora Florida

Xplora Florida is an independent tourism media platform dedicated to exploring and sharing the very best of Florida through professional journalism, cinematic storytelling, photography, and digital media.

Our content highlights world-class theme parks, attractions, resorts, restaurants, entertainment, and travel experiences, providing audiences with trusted recommendations and immersive visual guides.

Founded by television host Rosario Jordan and audiovisual producer Alejandro Stojanovic, Xplora Florida combines decades of experience in media, television, journalism, and content production to deliver high-quality coverage for travelers and tourism partners alike.

From editorial features and destination guides to podcasts, photography, and cinematic video productions, our goal is to inspire exploration while creating meaningful partnerships that showcase the experiences shaping Florida’s tourism industry.

Meet Alejandro Stojanovic

CEO Xplora Florida

With over 15 years of hands-on experience in the audiovisual industry, I specialize in transforming ambitious concepts into high-impact visual stories. Throughout my career, I have directed and produced commercial campaigns, live streaming broadcasts, podcasts, and large-scale multimedia projects across industries like tourism, hospitality, real estate, and corporate entertainment.

My approach combines cinematic storytelling with technical precision. Whether operating high-end camera systems, managing multi-camera live broadcasts using Blackmagic ATEM and RØDECaster workflows, or directing post-production in Final Cut Pro, my goal is always the same: to deliver broadcast-quality content that elevates brands and inspires audiences.

Based in Orlando, Florida, I lead multidisciplinary creative teams from initial concept development to final delivery, ensuring every frame matches the highest industry standards.

Let’s build unforgettable visual experiences together.

Meet Rosario Jordan

Xplora Florida Content Creator

Marketing Professional with over 18 years of experience in television, journalism, public relations, content creation, and audience engagement.

Radio and television presenter, social media content creator, and advertising face for well-known brands.

Advertising imagery for brands such as Hard Rock, Pandora, Aventura Mall, and Maybelline.

Coverage & Services

What We Create

Professional YouTube Videos
Instagram Reels
TikTok Videos
Travel Guides
Hotel Reviews
Theme Park Coverage
Podcast Episodes
Professional Photography
Cinematic Video Production

We create professional, story driven content that helps tourism brands connect with travelers before, during, and after their visit. From cinematic productions to real-time event coverage, our content is designed to inspire, inform, and engage audiences across multiple digital platforms.

Theme Park Coverage

Professional coverage of:

Theme Parks
Seasonal Events
New Attractions
Grand Openings
Media Events
VIP Experiences
Behind-the-Scenes (when permitted)

Deliverables
Halloween Horror Nights Coverage
We would love to provide professional coverage including:
Event Highlights
Haunted Houses
Scare Zones
Live Entertainment
Food & Beverage
Merchandise
Behind-the-scenes storytelling (when permitted)
Photography
Vertical & Horizontal Video
YouTube Episode
Instagram Reels
TikTok Series
Podcast Episode

Our Audience

Xplora Florida reaches a diverse audience of travelers, families, and theme park enthusiasts looking for trusted recommendations and inspiring travel content.

Our bilingual approach allows us to connect with two highly engaged communities:

🇺🇸 English Audience

Content created by Alejandro Stojanovic focuses on Florida tourism, theme parks, attractions, resorts, and travel experiences for English-speaking visitors exploring the Sunshine State.

🇪🇸 Spanish Audience

Hosted by Rosario Jordan, our Spanish-language content helps Hispanic travelers confidently plan their Florida vacations through informative guides, travel tips, and destination highlights.

Together, we create content that connects with both domestic and international travelers, expanding the reach of our tourism partners across two of Florida’s most important visitor markets.